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“A rollercoaster”. “Complicated”. “Lonely and hard”.

This is how some of the participants in our Road to Growth programme in Mexico – developed in partnership with the ExxonMobil Foundation – described their experience of entrepreneurship before joining the initiative.

Finding clarity of vision, confidence and a community of support have been some of the strongest initial impacts of the programme, which uses a combination of online and face-to-face training to boost women’s business management and financial literacy skills.

Of the 370 entrepreneurs who graduated from phase one of the programme, initial feedback indicates that:

  • 100% of the women stated that they now have a clearer vision and direction for their businesses
  • 98% will apply the knowledge and skills gained from the programme to their businesses
  • 99% indicated that they were happy with the programme overall
  • Women’s business management knowledge and skills increased by 27%.

Watch this short video to learn more about how the women gained strength and inspiration, as well as hard skills, from their Road to Growth experience.

Phase two of Road to Growth Mexico is now underway, offering more intensive business support to 115 of the initial 500 women entrepreneurs. These women will undergo further training on topics that they identified as priority areas, including leadership, sales and marketing, and scaling and funding. Each woman is paired with an individual mentor, and has the opportunity to benefit from the following activities:

  • ‘Meet and Work’ sessions with experts on specialist topics, such as patents and trademarks, e-commerce and digital marketing.
  • A networking event to enable peer to peer learning, and also give women the opportunity to hear from an inspiring panel of four successful Mexican women entrepreneurs.
  • A pitching session during which the women will present their business plans to a range of investors, financial services providers and other market actors to help green light the next stage in their business growth.

Stay tuned for further updates in September, when we will be sharing more insights from our Road to Growth programmes in Mexico and Nigeria (where the Road to Growth model was piloted in 2015-16).

 

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