About the Programme
The programme works with local organisations to implement projects that use mobile technology to support women entrepreneurs. Current projects in our pipeline can be classified into three categories:
- Access to Finance: Using mobile phones to access financial services.
- Retail Channel Participation: Integrating women into mobile value chains.
- Customised Applications: Developing mobile applications for women entrepreneurs.
A Global Opportunity
The programme was formed in response to our ground breaking report “Women & Mobile: A Global Opportunity” published with the GSMA Development Fund. The report revealed that 300 million women in developing countries are missing out on the mobile technology revolution and subsequently a host of socio-economic benefits.
Mobile technology opens up new opportunities for business owners by providing access to new markets, networks, business training and financial services. By advancing opportunities for women entrepreneurs via the mobile phone, the women we support will achieve a greater sense of independence and improved business skills leading to a boost to their self-confidence and income. This will in turn benefit their families and communities.
Our aim
The ultimate goal of the programme is to bring the benefits of mobile technology to women entrepreneurs in order to accelerate the growth of their businesses and stimulate wider economic growth.

