“By being better connected, women feel safer, find employment, start businesses, access banks, learn about market prices and altogether benefit socially and economically.”
– Cherie Blair
The Cherie Blair Foundation and GSMA Development Fund published a ground-breaking report in February 2010, quantifying the gender gap in mobile technology across developing countries – Women & Mobile: A Global Opportunity. The report shows that, by extending the benefits of mobile phone ownership to more women, a host of social and economic goals can be advanced, but 300 million women are missing out on the mobile revolution. This translates to a $13bn revenue opportunity for mobile operators.
Using the findings of the report, GSMA is now leading in efforts to close the gender gap with their innovative mWomen programme.
mWomen aims to halve the gender gap, bringing the benefits of mobile technology to 150 million women. The programme has the backing of the private, public and non-profit sectors and the support of mWomen champions Cherie Blair, Helen Clark, Judith Rodin and President Ellen Johnson-Sirleaf.
The GSMA mWomen Programme is an unprecedented global public-private partnership between the worldwide mobile industry and the international development community. The Programme aims to reduce the mobile phone gender gap, enabling mobile ownership and more effective usage for women in emerging markets.
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